I once spent the better part of a year building the catalog of images that helped launch a start-up, high-quality, and environmentally friendly furniture company. This was the first time I was able to help create a brand’s look from the ground up then actually implement our ideas. As much as my role was creatively driven, this was also the first time I needed to shoot products in such an exact way in order to cohesively match the product spend and make our editing process more simple. Never have I edited one image dozens of different ways, but I was happy to take those skills with me!